Obtaining a premium place in the various search engines
is an art not a science. Achieving a high search engine ranking
can make a significant difference to the number of visitors
finding your website. With the vast numbers of businesses going
online, you need to ensure that your site is prominent in the
searches so you can get the quantity of business that is possible
from the Internet.
We have found that it is better to avoid pages with frame
sets or Flash animations, as they impact on how a search engine
will index your site. If you decide that you need to use them,
we would advise that the home page is constructed simply, so
as not to lose the site integrity when the various engines are
searching for sites to index.
For businesses, it is true that a high ranking can be bought
in the major search engines, such as Yahoo, Google, Ask Jeeves
and Alta Vista. You could consider this route if you are prepared
to use your publicity budget to fund the annual cost. However,
it is possible to submit sites for free listings in Google and
Alta Vista. Non-commercial sites can also be submitted to Yahoo
for free.
Google has the largest listings of all the search engines
and getting a high ranking on this could be worth more visitors
that all the other search engines put together. Google is also
one of the most user-friendly search engines, but it may take
weeks or even months to get your site listed.
Whether you are a business, organisation, club, society
or band, whatever option you choose, we will do what we can
to help you to get a good ranking and we will monitor the results
on a periodic basis, resubmitting the site as necessary to attain
the highest placing possible. We work with keywords and phrases,
identifying ones that are particular to your sphere of operations
and we will create the most relevant meta-tags for search engines.
It is vital to get these right as they are crucial to getting
potential customers or members or band bookings.
It is now an established fact that you stand more chance
of a higher search ranking if you have links on your site. We
will research suitable links for your consideration and make
contact with other site owners for mutual reciprocation and
to generate additional traffic to your site. Google was the
first to use external links as a key element in rankings, so
the more reciprocal links we can incorporate for you, the better.
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