Masthead

Pastures
Web Services

www.PasturesWeb.co.uk

Website design & associated services for organisations, clubs, societies, bands and for personal & family sites

SEARCH ENGINE OPTIMISATION

Obtaining a premium place in the various search engines is an art not a science.

Achieving a high search engine ranking can make a significant difference to the number of visitors finding your website. With the vast numbers of sites going online, you need to ensure that your site is prominent in the searches so you can get the maximum exposure that is possible.

For businesses, it is true that a high ranking can be bought in the major search engines and you could consider this route if you are prepared to use your publicity budget to fund the annual cost. However, it is possible to submit sites for free listings and, in any event, all search engine robots will find your new site in a short space of time.

Whether you are an organisation, club, society or band, whatever option you choose, we will do what we can to help you to get a good ranking and we will monitor the results on a periodic basis, reviewing the site as necessary to attain the highest placing possible. We work with keywords and phrases, identifying ones that are particular to your sphere of operations and we will create the most relevant meta-tags for search engines. It is vital to get these right as they are crucial to getting potential customers or members or band bookings.

It is now an established fact that you stand more chance of a higher search ranking if you have links on your site. We will research suitable links for your consideration and make contact with other site owners for mutual reciprocation and to generate additional traffic to your site. Most search engines will place a fairly high value on external links to high ranking sites as a key element in your rankings, so the more reciprocal links we can incorporate for you, the better.